Mission and Vision

Our Mission :

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

• To refresh the world with new ideas, concepts and philosophy
• To inspire moments of optimism and happiness...
• To create value and make a difference.

Our Vision :

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

• People: Be a great place to work where people are inspired to be the best they can be.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Profit: Maximize long-term returns to shareowners while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture :

Our Winning Culture defines the attitude and behaviour that will be required of us to make our 2020 vision a reality.

Live Our Values :

Our values serve as a compass for our actions and describe how we behave in the world.

• Leadership: The courage to shape a better future.
• Collaboration: Leverage collective genius.
• Integrity: Be real.
• Accountability: If it is to be, it's up to me.
• Passion: Committed in heart and mind.
• Diversity: As inclusive as our brands.
• Quality: What we do, we do well.

Focus on the Market

• Focus on needs of our customers and satisfy them to the core.
• Get out into the market and listen, observe and learn
• Possess a world view
• Focus on execution in the marketplace every day
• Be insatiably curious

Work Smart

• Act with urgency
• Remain responsive to change
• Have the courage to change course when needed
• Remain constructively discontent
• Work efficiently

Act Like Owners

• Be accountable for our actions and inactions
• Steward system assets and focus on building value
• Reward our people for taking risks and finding better ways to solve problems
• Learn from our outcomes -- what worked and what didn’t

Be the Brand

• Be the Brand